London Marketing

London Marketing

The Steps To Setting Up Your First SEO Campaign

If you are setting up a website, you will have heard about SEO or search engine optimisation. This is something that all website owners need to know about. The only problem is that many new website owners do not know how to set up their first SEO campaign. There are a number of steps that you should follow to ensure your first campaign is a success, as the London SEO Agency explains –

Do Your Keyword Research

Any successful SEO campaign will start with keyword research. When doing this research, you want to create a list of 10 target keywords that you are going to be using. There are a few ways that you can go about finding these keywords and a range of tools that you can use.

Google offers a keyword planner that you can use which is very simple and works on the data that the search engine gathers. When you use any tool, you should focus on long-tail keywords which are 3 or more words long. Long-tail keywords are generally more targeted and will provide you with better traffic than the generic keywords.

Once you have a huge list of keywords, you need to narrow them down. Ideally, you will want keywords that have low competition and a high search volume. You also need to ensure that the keywords are ones that your potential visitors or customers are going to be using.

Publish Your Content

When you have your list of keywords, you need to look at the content on your website. Your content is vital when it comes to SEO and needs to be of the highest possible quality. The length of your content needs to be considered and you should look at longer and more comprehensive content.

In the past, websites could rank very well with 300-word articles. However, longer content is now better with search engines viewing it as better value for their users. After all, if you are writing an article on dog training that is 2000 words, it is going to be more informative than one that is 400 words.

When creating content, you should also look at visual content and not only textual content. Visual content will be shared more often on social media and this will help your SEO campaign. These shares will increase the backlinks to your website which is still a signal for the search engines.

Internal Linking

A lot of people focus only on getting backlinks and while they are important, you also need to look at internal linking. This will not only help with visitor navigation, but it will also help the search engines index more of your pages. There are 2 pieces of internal linking that you need to do to boost your SEO campaign.

The first will be to link from new content on your website to older content. Of course, you need to ensure that all of the content is related and that you are not linking posts that talk about the exact same thing. After this, you will need to take the time to link to your new content from your old content. This is important because old content still gets visitors and you want them to stay on your website for longer.

Build Your Backlinks

Once you have your internal links up, you need to focus on your backlinks. This can be tricky when you have a new website, but there are a number of steps that you can try. Email outreach is one of the first steps you should take to boost your incoming links. If you have an email list, send your new content links out.

You can also try guest posting on blogs and websites that are related to your industry. This will be a double bonus because the guest posts assert your authority on the subject matter. In turn, this makes people trust you more.